Davido and Wizkid not comparable – DJ LV
Nigerian born swedish based Tobi Alabi popularly known as DJ LV no doubt is one of the biggest and hottest djs in Europe as he is famed as the biggest afrobeat dj in the in that part of the world. DJ LV who is the most preferred tour dj for most top African and Jamaican artistes recently visited Nigeria on a month long music tour and shared his experience with our executive editor, Arthur Richard on his experience in Nigeria and other related matters.
Please share with us a little about your journey into the entertainment industry
It all started right there in Sweden, I actually started out as a party promoter, then I ventured into club promoting, and from there I started playing as a DJ because back then we did not have much afrobeat djs in Europe and the guys I normally booked always disappointed me by turning up late and in most cases I would be the one playing before they come, so from there I realized that could do this so I started learning by teaching myself on how to play as a professional DJ and that was how it all started.
When did you leave Nigeria for Sweden?
I left Nigeria in the year 2005 but was not doing music before, however on getting to Sweden I realized that there was actually no much place for we Africans to hang out or get together and all that and you know Nigerians we love good life, so approached I Mr Tony Wahab who is my by the way my mentor told him what felt need to be done to bring Nigerians and extend Africans in Sweden together one way or the other and he was pleased with the idea, from there he encouraged me to manage one of his clubs . I started promoting shows and events, and then started as a DJ by chance and here I am today. I have been the tour DJ for most of big Nigerian artistes and Jamaican artistes coming to Europe, name them, Skales, Tekno, Timaya, Patoranking and so on. I played at the Davido’s 30billion international tour and now Olamide is the next in line.
How close are you to some of the Nigerian top artistes and what is your relationship with them?
My relationship with them is simply music and again I’m a Nigerian and you know how it is with my position and influence over there and also considering the fact that Nigeria is the home of afrobeat music. I was with Skales in Uganda this December before hitting Nigeria and he is a very nice guy. I was actually attending my cousin’s wedding in Uganda when I learnt that he was also coming there so I hit him up and we agreed to link up and went to the concerts he was booked on, it was really fun for me because I was not expecting that before travelling there.
As a Nigerian DJ playing in Europe, can you tell us the difference between the music culture here and over there?
When it comes to music the music life is very different for example if I’m booked to play at a club in Europe I just have to mix it up because afrobeat is becoming bigger and more bigger like wise our artistes and the whole world is embracing it, so what I have been able to do is to look for a way to blend it and it’s working out fine.
You have been on club and media tour since you came to Nigeria, share some of the your experiences with us
The experience for me has been great so far, for example out there in Europe clubs don’t use hype man but here hype man and the DJ work hand in hand and it works out fine. Nigerians ball a great deal and they like to enjoy life and that is very evident everywhere we went. My tour to Nigeria has been very successful because we keep learning everyday, the entertainment industry is very large and my main idea of this tour is just to see how people do it here compared to how we do it over there in Europe. Take for example night life here is all about the tables and the kind of music people like to hear at a particular time, but in Europe its not really that way. Like I mentioned earlier, in clubs in Europe we don’t have the hypeman, sometimes the DJ does the both but in most cases it’s the dj and the music without the hypeman or the mic and that is one of the experiences I have gained on my tour to Nigeria because I have realized that it might also be good to have the hypeman sometimes because there are times you may want to switch to some other kind of music or style and the hypeman will be there to cover up for you and so many other things. Again I have learnt and understand why almost 60% of the swags around the world now is coming out from Nigeria. Life style here is very flashy, its all about who balls the most but right there in Europe its not the same, the life style over there is a little bit calm, walk into the club, go to the bar and get your drink. But here in Nigeria someone will walk up to you and take your orders and also assist you in every other area you may need assistance.
How lucrative is this profession?
To be very sincere I never knew music could bring me this far because when I started out it was because the love and passion I have for music and entertainment but somehow it has changed my life, I have my biggest crowd of over 20, 000 people in one concert last year and by all standard that was a very big crowd in Europe. I have met a whole lot of the key industry people around the world through this music and have also traveled to many countries around the all because of music. Music industry is very lucrative, more like a goldmine.
Wizkid and Davido are the most trending Nigerian artistes at the moment. Who is your pick, Wizkid or Davido?
To me this are two great Nigerian artistes that we should not try to compare because both are very good in their ways and Nigerians should please try not to create some unnecessary rivalry between them.
The Nigerian music at the moment is trending but looking at it critically what do you think?
When you look at the afrobeat industry, Nigeria and Ghana, if Ghana should have the same population as Nigeria they would have taken over the industry for long because the Ghanian artistes are real compared to most Nigerian artistes. No doubt Nigeria got great talents but they always allow the fame to get into their heads so easily and that is not too good for the business, an artist should learn how to apply professionalism into his acts and some of the Nigerian artistes don’t apply that.
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